Fruitlook Team

Where FruitLook provides satellite imagery to local farmers, our FruitLook Team are our feet on the ground. For training, on-farm support, development of new services based on FruitLook data, research opportunities and any other ideas or questions you might have we are available to assist you!


eLEAF ( is a Dutch high-tech company that pioneers in operational satellite-based solutions. eLEAF data products are used to assess land and water productivity for sustainable agricultural and water management practices worldwide. The ambition is to become the global reference for operational and reliable high-quality data on crop growth and water use.

eLEAF provides the FruitLook data products and FruitLook portal and works in close cooperation with the South African FruitLook Team. eLEAF is represented by Jessica Snoek.

  • Jessica has a BSc and MSc in International Land and Water Management from Wageningen University in the Netherlands. Jessica is the first point of contact for FruitLook in eLEAF. She is supported by a multitude of colleagues responsible for data production, website development, application development, and agronomic support. She can be reached via

We are pleased to collaborate with local South African partner Blue North. They take the responsibility for forming our local FruitLook team. Blue North is a specialist sustainability consulting practice based in Stellenbosch, focused on the agri-sector and working largely with farmers, exporters, and other organizations with large footprints in primary agriculture. They have fulfilled a pivotal role in the Confronting Climate Change Initiative and the development of the content for the SIZA environmental standard. You can read more on Blue North at From Blue North, the primary contacts for FruitLook are:

  • Annaline Smith: Annaline started as FruitLook TechCoach some years ago and is an employee of Blue North. Annaline has been a lecturer at the Elsenburg Agricultural Training Institute and is in the process of finishing her MSc in Horticulture. She can be contacted via and 066 212 2211
  • Dianca Yssel holds a BSc in Animal Science with Conservation Ecology and an MSc in Animal Science. She supports all management and user engagement activities regarding FruitLook. She can be contacted via
  • David Farell: David will manage the South African part of the FruitLook team and will be the main point of contact for strategical questions. David has worked in the agricultural sector in the Western Cape for over 20 years and is one of the founding partners of Blue North. David can be contacted via